Behind the Scenes: The Ría Safford Collection by iDesign
Ya’ll — We’re on AMAZON! Pinch me, I’m still dreaming. I just dropped my first official product line and I’m here to share ALL THE THINGS behind the scenes of how this dream collection became a reality.
This collaboration has been a literal dream. With the 1,000+ projects RíOrganize has been able to work on, it was obvious to me that there was a white space when it came to aesthetic storage options. iDesgin has always produced good quality and reliable products, and I knew they could bring my vision into reality. I wanted to create a storage solution that was different from anything else on the market. The Ría Safford Collection offers you storage that will elevate your space and that you will be proud to display in your home. The pieces come in two different colors- coconut and charcoal- and are made from acacia wood, so each manufactured piece has unique grain.
Notes from our original design ideas:
It’s so amazing to see these notes and realize how far we took this idea! I am so proud of the collection and the statement pieces in it that are designed to elevate your space and become part of the decor instead of blending into the background. My favorite part of this collection is the unique wood grain in each piece!
THE WOOD & WIRE COLLECTION: COCONUT AND ACACIA WOOD
THE WOOD & WIRE COLLECTION: CHARCOAL AND ACACIA WOOD
On set in Cleveland, OH for the iDesign photoshoot!
THE AMAZING TEAM BEHIND iDESIGN
(Far left): Aaron Taylor- Senior V.P., Global eCommerce & Marketing
I am so grateful for this team! Their hard work and dedication led to this dream coming true, and I couldn’t be happier with the work we accomplished together and the product we designed!
SHOP THE COLLECTION:
